What we collect, why we collect it, how long we keep it, and the rights you have under India's Digital Personal Data Protection Act, 2023.
Last updated 18 September 2026 · Applies to LaariLaara and laarilaara.com
LaariLaara is a matrimony platform operated from India. For the purposes of the Digital Personal Data Protection Act, 2023 (the “DPDP Act”) we are the Data Fiduciary for the personal data described on this page, and you are the Data Principal.
Registered entity name, CIN and registered office address are published here once incorporation details are finalised. Until then, all notices and requests may be sent to the contacts in section 10.
We collect only what the service needs. Most of it is data you enter yourself and can edit or remove at any time.
| Category | Examples | Provided by |
|---|---|---|
| Account data | Name, email address, phone number, password hash, gender, login and session records | You, at sign-up |
| Profile data | Date of birth, height, marital status, community, religious practice, languages, education, employment, family details, written bio and headline | You, as you build your profile |
| Partner preferences | Preferred age and height range, marital status, community, language and education preferences | You |
| Photographs and documents | Profile photos, and any identity, education, employment or income documents you submit for verification | You |
| Activity data | Profiles you viewed, shortlisted, hid or reported; interests sent and received; matches | Generated by your use of the service |
| Communications | Messages exchanged with other members, and support correspondence with us | You and the members you speak with |
| Technical data | IP address, device and browser information, and security/audit logs | Collected automatically |
We do not knowingly collect personal data from anyone under 18. The service is intended only for adults of legal marriageable age in India.
Under section 4 of the DPDP Act we process personal data either with your consent or for a certain legitimate use. The purposes are:
| Purpose | Basis |
|---|---|
| Creating and operating your account and profile | Consent, given at sign-up |
| Showing your profile to potential matches and showing you theirs | Consent, and your own visibility settings |
| Verifying identity, education, employment or income claims you choose to make | Consent, given when you submit each document |
| Reviewing photographs and messages to keep the community safe and matrimony-focused | Legitimate use — preventing misuse and ensuring the safety of members |
| Optional AI assistance, such as drafting a bio or interpreting a search | Consent, given each time you use the feature |
| Sending you service notifications about interests, matches and messages | Consent, adjustable in your notification settings |
| Security, fraud prevention, audit logging and responding to legal process | Legitimate use and compliance with law |
Data is hosted on cloud infrastructure. Some processors may handle data outside India; where that happens it is subject to contractual safeguards and to any restrictions the Central Government notifies under section 16 of the DPDP Act. The list of countries and processors is kept current and available on request.
Section 8(7) of the DPDP Act requires erasure once the purpose is no longer served. Our schedule:
| Data | Retained for |
|---|---|
| Account and profile data | While your account is active. Erased after account closure, subject to the exceptions below. |
| Photographs and verification documents | Verification documents are erased once a decision is recorded. Photographs are erased with the account. |
| Messages | While the conversation exists. Erased when either participant's account is erased. |
| Safety, moderation and audit records | Retained after closure where necessary to protect other members or to comply with law. |
| Records required by law | For the period the applicable law prescribes. |
Chapter III of the DPDP Act gives you the following rights:
Most of this is self-service: profile data is editable in your account, and export and erasure requests can be raised from your account settings. Anything else, write to the contacts in section 10. We respond within the period prescribed by the DPDP Rules.
Section 15 of the DPDP Act asks Data Principals not to impersonate anyone, not to suppress material information, not to register false or frivolous grievances, and to provide only authentic information. On a matrimony platform this matters more than most: other families rely on what you state about yourself.
We apply reasonable security safeguards as required by section 8(5): encryption of data in transit, access controls and audit logging on administrative actions, time-limited signed URLs for photographs and documents rather than public links, and least-privilege access for our own staff.
In the event of a personal data breach we will notify each affected Data Principal and the Data Protection Board of India in the manner and within the timelines prescribed.
Data Protection / Grievance Officer
Email: privacy@laarilaara.com
Postal address: published alongside our registered entity details.
If you are not satisfied with our response, you may complain to the Data Protection Board of India under section 13(3) of the DPDP Act.
For anything else, including account and safety questions, write to support@laarilaara.com.
If we change how we handle personal data we will update this page and, where the change is material, notify you directly before it takes effect.
This notice is provided for transparency and is not legal advice. It will be reviewed against the final DPDP Rules before the service opens to the public.